Fading Affect Bias

What is the Fading Affect Bias?

Simply put the Fading Affect Bias, or FAB as phycologist call it, refers to the way your brain will forget or fade memories associated with unpleasant emotions faster than memories associated with pleasant emotions.

Your brain’s ability to dampen a negative memory over time is a great coping mechanism but it can be a problem for the newly sober.

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